LAOAG CITY: The province of Ilocos Norte is making strides to formalize its successful Katuwang sa Diwa at Gawa para sa Masaganang Ani at Mataas na Kita (Kadiwa) ng Pangulo program, which effectively connects farmers and fisherfolk directly with consumers. This initiative is set to become a permanent fixture following its demonstrated benefits to both producers and buyers.

According to Philippines News Agency, Provincial Board member Jonathan Torralba announced the progression of Provincial Ordinance No. 2024-11-097, which aims to institutionalize the Kadiwa program. He highlighted the substantial potential this holds for local farmers, agri-preneurs, processors, and consumers, emphasizing the economic advantages of the program.

Since its inception in 2019, the Kadiwa pop-up store located at the west wing of the provincial capitol has become a popular spot for both producers and consumers, offering goods at prices lower than those found in commercial markets. Chira Cacatian, the agribusiness and marketing c
oordinator of the Provincial Agriculture Office, noted that 30 exhibitors, including farmer-producers, associations, food processors, and handicraft makers, consistently participate in the program.

Cacatian further reported that the 26 Kadiwa activities conducted in the province this year have amassed sales exceeding PHP7.6 million. The program typically operates twice a month, although some sessions were canceled due to recent typhoons. Popular items at Kadiwa markets include fresh fruits and vegetables, as well as grocery staples such as cooking oil, bagoong (fish sauce), and various meat and poultry products.

The Kadiwa market is praised for showcasing top-quality Ilokano products. Erwin Suguitan, a frequent shopper from Vintar town, expressed his enjoyment of purchasing directly from local producers and entrepreneurs. Similarly, Kevin Wayne Baga, a young farmer from Batac City, shared that participating in Kadiwa and other government-organized agri-trade fairs has enabled him to build a network of clien
ts to whom he supplies ready-to-plant seedlings. These include tomatoes, eggplant, sweet and hot pepper, papaya, fruit-bearing trees, and ornamental plants. Baga appreciated the dual benefit of earning income while supporting farmers by providing pest- and disease-free seedlings.