DOT and Visa Forge Alliance for Tourism Data-Sharing and Cashless Promotions
Makati city: The Department of Tourism (DOT) and global payments giant Visa have announced an innovative collaboration aimed at boosting tourism promotions and data-sharing. This strategic partnership was formalized with the signing of a memorandum of understanding by Tourism Secretary Christina Frasco and Visa Regional Head for Southeast Asia, Bella Lai, during a ceremony in Makati City. According to Philippines News Agency, the MOU outlines collaboration in several key areas, including data-driven tourism initiatives, the digitalization and innovation of micro, small, and medium enterprises (MSMEs), and providing financial literacy training for tourism stakeholders. Secretary Frasco emphasized the significance of this