KPDN To Promote Malaysian Prodiucts Abroad Through ‘Local To Global Retail’ Initiative
The initiative ‘Local To Global Retails Products of Local Entrepreneurs’ introduced by the Ministry of Domestic Trade and Cost of Living (KPDN) is to support Malaysian products in the international market by penetrating large supermarket chains that have retail branches abroad. KPDN secretary-general Datuk Seri Mohd Sayuthi Bakar said this approach was used in the ‘Malaysia Fair – Taste of Malaysia’ programme held at six AEON Co (M) Bhd branches around Tokyo in Japan. ‘This approach is under the Buy Malaysian Goods Campaign (KBBM) where we use an international retail platform under the control of our ministry and we use