Ministry Communication Units Must Collaborate With News Agencies – Ramanan
KUALA LUMPUR, Deputy Entrepreneur Development and Cooperatives Minister Datuk R Ramanan has suggested that every ministry’s corporate communication unit collaborate with news agencies moving forward. He cited an example where the units could disseminate information about upcoming government initiatives prior to official announcements by reaching out to news agencies beforehand. ‘There should be a prepping whereby all the senior editors are called in advance and given notice that such an issue is going to take place. ‘…because without being given an opportunity to prep the ground, prepare the people, answer the questions that they have in mind when a shock