Manila: President Ferdinand R. Marcos Jr. approved the Tatak Pinoy Strategy (TPS), a national plan designed to strengthen Philippine industries, expand local production, and boost the global competitiveness of Filipino goods and services. Through Memorandum Circular No. 104, Marcos directed national government agencies, government-owned or -controlled corporations, and local government units to support the implementation of the TPS.

According to Philippines News Agency, the strategy was developed by the Tatak Pinoy Council, led by the Department of Trade and Industry (DTI), in consultation with the private sector, research institutions, and other key stakeholders. The circular builds on Republic Act No. 11981, or the Tatak Pinoy (Proudly Filipino) Act, which seeks to encourage, support, and promote the production and offering of Philippine-made products and services that are sophisticated and globally competitive.

The DTI stated that the Tatak Pinoy Strategy was crafted through an inclusive and evidence-based process to expand and diversify the productive capacities of domestic enterprises, enabling them to move up the value chain and compete internationally. The TP Council will submit action plans at the national, provincial, city, and municipal levels for the President’s approval to ensure cohesive implementation.

Under the circular, the DTI, in coordination with the Presidential Communications Office, will disseminate the official copy of the strategy to all concerned government offices and make it publicly accessible through the DTI’s official website and other platforms.