Manila: The Philippines is poised to lead major Asian markets with the highest proportion of Generation Alpha (Gen Alpha) by 2030, as reported by BMI, a unit of Fitch Solutions.

According to Philippines News Agency, BMI’s report defines Gen Alpha as individuals born between 2010 and 2024. By 2026, all members of this generation will be born, ranging in age from 1 to 16 years, and becoming an increasingly significant segment of the consumer market. This generation is characterized by their tech savviness, often labeled as ‘digital natives’ due to their early exposure to a highly digitalized world.

BMI projects that in the Philippines, Gen Alpha will constitute 27 percent of the total population by 2030, the highest among major Asian markets. Malaysia and Vietnam follow, each with Gen Alpha making up 21 percent of their populations. In contrast, Japan and South Korea are expected to have the smallest proportions due to their ageing populations and low birth rates, with Gen Alpha making up 12 percent and 11 percent of their populations, respectively.

By the end of 2025, BMI estimates the global Gen Alpha population will reach 2 billion, accounting for 24.2 percent of the world’s estimated 8.3 billion people. This generation’s growth from approximately 687 million in 2015 is expected to stabilize around the 2 billion mark until 2050.