Manila: The Department of Agriculture (DA) is strengthening the annual observance of National Rice Awareness Month (NRAM) this November with the continuing theme ‘Be RICEponsible,’ aimed at promoting healthier and more responsible rice consumption while supporting local farmers.
According to Philippines News Agency, NRAM is celebrated every November to raise public awareness on the importance of rice, address malnutrition and poverty, and promote national rice self-sufficiency. ‘This started with the United Nations’ declaration of the International Year of Rice in 2024 and was reinforced through Proclamation No. 524,’ Philippine Rice Research Institute Supervising Science Research Specialist Charisma Love Gado-Gonzales said in a radio interview on Wednesday.
She emphasized that irresponsible practices such as food waste, avoidance of nutritious rice varieties, and preference for imported rice continue to affect the rice sector. A key component of the initiative is the ‘A-Ba-Ka-Da’ movement, encouraging consumers to adopt mindful rice practices: mixing rice with other staples like adlai, corn, and saba; choosing brown or unpolished rice; avoiding rice waste; and supporting locally produced rice.
The campaign urges households, schools, agencies, and communities to make every grain count by embracing healthier diets and choosing rice varieties that are nutritious and sustainably produced. Gado-Gonzales noted that the Philippines’ goal of rice self-sufficiency cannot rely on government efforts alone but requires public cooperation and lifestyle changes, particularly as fast food and heavily processed meals have become more common in recent years.
She highlighted the importance of supporting local farmers by purchasing locally produced rice to increase farmers’ incomes and reduce dependence on imported rice. Now in its 10th year, the ‘Be RICEponsible’ campaign continues to push for sustainable and health-conscious consumption patterns, reinforcing rice as both a cultural symbol and a vital component of national food security.
