NIQ Unveils Groundbreaking AI Tools for CPG Brands at FastCompany Innovation Festival 2024 Providing Human-Powered Insights at the Speed of AI
CHICAGO, NielsenIQ (NIQ), the world’s leading global consumer intelligence company, announced two breakthroughs in artificial intelligence that further validate its leadership position. BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI trends in consumer buying intelligence and innovation at a panel on Thursday, September 19th at 2:20pm ET titled ‘Does AI Know What We Truly Want? How Synthetic Respondents Are Disrupting Product Innovation.’ BASES AI is a platform that uses consumer-permissioned data on consumption patterns