Demand for Homegrown Brands Seen as Beauty Sector Thrives
Para±aque City: Local brands are encouraged to increase their shares in the growing domestic market as the Philippine beauty sector is expected to grow around 6 percent annually. The beauty and personal care industries in the Philippines reached USD3.7 billion (PHP350.35 billion) in 2024 as per the data of market research company IMARC Group, according to trade show organizer Informa Markets Philippines country general manager Rungphech Rose Chitanuwat during a press conference in Para±aque City Tuesday. According to Philippines News Agency, Chitanuwat added that the local industry will reach USD11 billion in the coming years, expanding by around 6 percent