Makati city: The Philippine tourism sector has reported generating USD4.2 billion (PHP242 billion) in visitor receipts from January 1 to June 18, as stated by the Department of Tourism (DOT) on Thursday. Tourism Secretary Christina Frasco highlighted a 0.48 percent year-on-year increase in these receipts.

According to Philippines News Agency, a total of 3,473,726 international visitors were recorded as of July 30. This number includes 3.15 million foreigners and 317,536 overseas Filipinos. During a media briefing in Makati City, Frasco revealed plans to recalibrate the DOT’s targets for 2025, considering the challenges currently faced by the sector.

Despite these challenges, Frasco emphasized the continuation of aggressive promotions in key markets such as South Korea, Japan, and the United States. The DOT plans to increase its exposure in Canada, leveraging the recent introduction of direct flights from Air Canada to attract more Canadian visitors.

Additionally, Manila is exploring emerging markets, including Australia, the United Arab Emirates, and India, to boost visitor arrivals. Frasco noted the potential of India as a market, especially with the new visa-free access and forthcoming direct flights to Manila.

To diversify its tourism offerings, the Philippines is incorporating gastronomy, halal tourism, cultural arts, and experiential travel. Frasco disclosed ongoing training on Pag-asa Island in the Kalayaan Island Group to ensure its readiness for tourists, alongside the development of a tourism master plan for the island.

Frasco advised TIEZA (Tourism Infrastructure and Enterprise Zone Authority) to implement short-term interventions such as jetty ports and restrooms while the long-term plan is being finalized. She expressed confidence in TIEZA’s ability to coordinate with government agencies and conduct public consultations to benefit the island from touristic activities.