Taguig City:Filipino-owned appliance company Hanabishi is celebrating its 40th anniversary this year, marking four decades of providing quality household products to Filipino consumers. Established by the Ong family in 1986, the company has witnessed significant changes in consumer habits and preferences over the years.

According to Philippines News Agency, Hanabishi executives recently discussed the company's journey and future plans during a media roundtable in Taguig City. The company's president and CEO, Jasper Ong, emphasized its apolitical stance and focus on meeting the evolving needs of Filipino consumers amidst a tense political climate.

The Philippine Statistics Authority's data on household final consumption expenditure for the second quarter of 2026 reveals that after food and non-alcoholic beverages, housing, utilities, and miscellaneous goods are significant expenses for Filipino households. This information is crucial for companies like Hanabishi in tailoring their offerings to consumer demands.

Vice President for Operations Candice Ong-Ang noted a shift in consumer behavior, with more intelligent purchasing decisions driven by online research and reviews. This trend has influenced Hanabishi's product development, leading to an expanded product line from a single flat iron in 1986 to hundreds of models and over 2,500 outlets nationwide.

The company's commitment to social responsibility is evident through its long-term partnership with the GMA Kapuso Foundation (GMAKF), providing appliances to communities affected by disasters and contributing to educational infrastructure across the Philippines. Vice President for Marketing and Finance Cherish Ong-Chua highlighted the company's mission to give back to the community.

Jevon Ong, Vice President for Purchasing and Merchandising, expressed hope for Hanabishi's continued success, emphasizing the importance of integrity and hard work in maintaining the company's reputation and relationship with its employees and customers.