Manila: The Commission on Elections (Comelec) has called for vlogger Esther Margaux “Mocha” Uson, a candidate for councilor in Manila’s 3rd District, to reconsider the use of her campaign jingles that include “double meaning” content.
According to Philippines News Agency, in a letter dated April 8, Comelec advised Uson to use straightforward language in her campaign materials, avoiding words that might be interpreted as obscene. The jingle titled “Cookie ni Mocha,” which resembles a Filipino term for female genitalia, was highlighted as particularly contentious. This jingle was featured at a March 30 rally for Yorme’s Choice, the political group Uson is affiliated with.
The lyrics “Cookie ni Mocha, ang sarap-sarap,” have been criticized by Bataan Rep. Geraldine Roman for objectifying women. Comelec emphasized that while puns and double meanings can be literary tools, they should not overshadow political platforms or blur the line of acceptable discourse during election periods. The use of sexually suggestive elements, they warned, could divert voters from essential policy discussions.
The commission further noted that clear communication of campaign advocacies would aid Uson in engaging voters effectively. They expressed hope that Uson would consider the broader implications of her campaign style and adopt an approach that fosters political engagement.
In response, Uson has instructed her team to cease using the controversial materials, stating a commitment to reviewing content for decency and appropriateness. She acknowledged the feedback from Comelec, emphasizing her dedication to maintaining respectful and inclusive campaign communications.
In a related development, Christian Sia, a congressional candidate in Pasig, has defended his right to free speech following a Comelec show cause order over a lewd joke about single mothers. Sia argued that his remarks, though informal, did not intend discrimination or harassment. He also challenged the authority of Comelec Resolution 11116, which underpins the accusations against him, questioning its jurisdiction over his statements. Sia faced scrutiny for past comments about single mothers and alleged body-shaming of a former staff member during a rally.
