Targeted International Campaigns Proposed to Address Decline in Inbound Tourism – HSMA
Manila: The Hotel Sales and Marketing Association (HSMA) has recommended implementing more targeted international marketing campaigns to counter the decline in inbound tourist arrivals to the country. According to Philippines News Agency, HSMA president and Group Commercial Director of Megaworld Hotels and Resorts, Loleth So, suggested that the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) could enhance collaborations with airlines and digital platforms to increase visibility. “We suggest more targeted international campaigns that highlight unique experiences beyond sun and beach, including wellness, food, and culture,” So stated. The Philippines has experienced a slowdown in foreign arrivals during