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Targeted International Campaigns Proposed to Address Decline in Inbound Tourism – HSMA

Manila: The Hotel Sales and Marketing Association (HSMA) has recommended implementing more targeted international marketing campaigns to counter the decline in inbound tourist arrivals to the country. According to Philippines News Agency, HSMA president and Group Commercial Director of Megaworld Hotels and Resorts, Loleth So, suggested that the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) could enhance collaborations with airlines and digital platforms to increase visibility. “We suggest more targeted international campaigns that highlight unique experiences beyond sun and beach, including wellness, food, and culture,” So stated. The Philippines has experienced a slowdown in foreign arrivals during

BOI Eyes PHP1.12 Trillion in New Investments for Second Half of 2025

Manila: The Board of Investments (BOI) expects approximately PHP1.12 trillion worth of new investment projects to register during the second semester of the year. Some 65 projects, amounting to PHP290 billion, are undergoing check listing, while another three major projects worth PHP832 billion are also in the pipeline, securing necessary documents for registration. According to Philippines News Agency, check listing is the initial step in BOI registration, where proponents have submitted the required documents to signify their intent to apply for fiscal incentives. Ma. Cristina Roque, Department of Trade and Industry and BOI Chair Secretary, stated, “We are now entering

‘Habagat’ Brings Rains Over Luzon as Heat Index Remains High

Manila: The southwest monsoon, locally known as ‘habagat’, will continue to bring rains over Luzon on Sunday, as reported by the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA). According to Philippines News Agency, the 5 a.m. bulletin from PAGASA indicates that the Ilocos Region, Batanes, Babuyan Islands, and the provinces of Zambales and Bataan are expected to experience heavy rains due to the southwest monsoon. Meanwhile, Metro Manila and the rest of Luzon will see cloudy skies with scattered rains and thunderstorms. PAGASA has issued warnings about possible flash floods or landslides resulting from moderate to heavy rains. In

Rising Boxing Star Carl Jammes Martin Triumphant in US Debut

Las Vegas: Rising Filipino boxing star Carl Jammes Martin impressed in his United States debut, defeating Mexican Francisco Pedroza Portillo via unanimous decision in their eight-rounder junior featherweight bout on Sunday (PH time) at Michelob Ultra Arena in Las Vegas, Nevada. According to Philippines News Agency, the 26-year-old Martin dictated the pace early, using his jab and footwork that disrupted the Mexican’s rhythm. In round 6, Martin, currently the World Boxing Organization No. 2 junior featherweight, landed a big counter right hook that sent Portillo to the canvas. The Mexican, however, managed to beat the count and continue the fight.

Reg’l TF Lifts Ban on Entry to Kanlaon Extended Danger Zone

Bacolod: The Regional Task Force (RTF) Kanlaon lifted over the weekend the prohibition of entry within the volcano’s six-kilometer extended danger zone but maintains the strict monitoring of volcanic activity in the Negros Island Region. Evacuated residents are again allowed to return home, during the window period between 6 a.m. and 4 p.m., to carry out farming and other essential activities. According to Philippines News Agency, the ban was imposed on May 28 when the parameters on May 26 and 27 were seen as precursors to sudden eruptions. In a memorandum dated May 30, Office of Civil Defense-Western Visayas Director

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