Manila: An official of Toyota Motor Philippines (TMP) reaffirmed the company's commitment to working with the government to help grow the local automotive industry. 'TMP is grateful to the Filipino government for its current program, and we remain committed to working closely in revitalizing the automotive industry as a driver of nation building,' TMP President Masandro Hashimoto said during the company's annual media thanksgiving party Thursday night.

According to Philippines News Agency, TMP is among the companies selected under the government's Comprehensive Automotive Resurgence Strategy (CARS) program, which aims to boost local manufacturing through the production of about 200,000 units of enrolled models over six years. Hashimoto highlighted the company's significant achievement in securing a 46 percent market share in 2025, with sales reaching 229,447 units-an increase of 5.2 percent year-on-year. This growth is attributed to strong demand for locally produced models like the Innova, Vios, and Tamaraw FX.

'The numbers show that the Filipino craft is very much alive with 63,804 units produced in our Santa Rosa manufacturing plant,' Hashimoto noted. The Tamaraw FX, in particular, saw a resurgence in popularity, with around 17,542 units sold last year following its relaunch in the domestic market in December 2024. Hashimoto explained that the model's demand stems not only from micro, small, and medium enterprises (MSMEs) but also from buyers who appreciate its customizable features, fuel efficiency, and affordability.

He emphasized that the Tamaraw FX represents a commitment to nation building by enhancing mobility for all. Looking ahead, the company plans to release five new major models this year, further strengthening its presence in the local automotive market.