Quezon city: Presidential Communications Office (PCO) Undersecretary for Broadcast and Digital Media Mon Ilagan on Thursday urged members of the Integrated State Media (ISM) to embrace and harness artificial intelligence (AI) and other emerging technologies to enhance storytelling, public engagement, and timely delivery of people-centered information.
According to Philippines News Agency, Ilagan emphasized that AI, when used responsibly, can help communicators analyze public sentiment in real-time and boost government messaging to reach the public effectively. ‘People always question the impact of AI in our industry – may it be in writing or creatives. But instead of being skeptic, growth mindset tells us to convert this into an opportunity,’ he said during his speech at the closing of the National Information Summit (NIS) 2025 at the Luxent Hotel in Quezon City.
Themed ‘Decoding Data and AI: Transforming Journalism for People-Centered Communication,’ the four-day NIS gathered communicators from the Philippine News Agency (PNA), People’s Television (PTV), IBC-13, Radyo Pilipinas, and the Philippine Information Agency (PIA) to enhance coordination and capacity-building to ensure that government communication remains accurate, unified, and responsive in this digital age.
‘Big data, deep terminologies, and statistics can now be translated into accurate and meaningful messages with the help of the technology that we have. We can visualize data, simplify explanations, and more effectively acquire feedback with the help of AI,’ Ilagan stated.
By embracing technology and AI, he noted that ISM could enhance content delivery in a faster and smarter manner that is adaptive to people’s needs. The PCO official also highlighted the importance of close collaboration among state media agencies, suggesting that a unified voice not only prevents confusion but also builds public trust.
He remarked that the President has provided clear guidance on priorities and policies, ensuring that the ISM is the best source of credible information, especially in times of crisis and calamities. ‘During these times, our role is amplified exponentially. They turn on the TV, tune in to our radio frequency, read our stories on print and digital. That is why all of us, with the state media heads with me, have organized and cemented our commitment to be the best source of information during times of crisis,’ Ilagan added.
Furthermore, Ilagan mentioned that the ISM would be a reliable partner in information dissemination, as representatives from the Philippine Atmospheric, Geophysical and Astronomical Services Administration, the Philippine Institute of Volcanology and Seismology, and the Armed Forces of the Philippines shared vital knowledge on how to inform the public better. When united, the ISM becomes one voice of the government. ‘PTV, IBC-13, Radyo Pilipinas, PNA, and PIA all play equal and vital roles in delivering the government’s message across platforms,’ he concluded.
