Ninh binh: The Pho Festival 2026 kicked off in the northern province of Ninh Binh on March 20, celebrating the historical origin of pho and its ongoing evolution across regions. Running through March 22 at Thien Truong pedestrian street in Thien Truong ward, the festival pulls in artisans, businesses, researchers, and food enthusiasts from Vietnam and abroad. Some 50 booths line the street, each run by an artisan or a well-known pho house representing northern, central, and southern Vietnam.

According to Vietnam News Agency, the festival aims to highlight the cultural significance and culinary diversity of pho, a beloved Vietnamese noodle soup. It serves as a platform for exchange and collaboration among pho makers and aficionados, encouraging the sharing of recipes and techniques. With participation from both domestic and international attendees, the event underscores the global appeal of this traditional dish.

The festival's location at Thien Truong pedestrian street provides a vibrant atmosphere for visitors to explore various interpretations of pho. Each booth offers unique flavors and presentations, reflecting the rich culinary heritage of different Vietnamese regions. The presence of food researchers also adds an educational dimension to the event, offering insights into the historical and cultural aspects of pho.

The Pho Festival 2026 not only celebrates a staple of Vietnamese cuisine but also strengthens cultural ties by bringing together diverse communities with a shared passion for food. Through this gathering, the festival fosters a deeper appreciation and understanding of pho's role in Vietnam's culinary landscape.