Manila: The Department of Trade and Industry (DTI) is targeting more than PHP1 billion in sales from national trade fairs this year, an increase from approximately PHP700 million in 2025, as part of its strategy to expand market opportunities for micro, small, and medium enterprises (MSMEs).

According to Philippines News Agency, DTI Assistant Secretary Nylah Rizza Bautista made this announcement during the opening of the five-day Coconut Philippines Trade Fair at the SMX Convention Center at the Mall of Asia complex in Pasay City. Bautista stated that the DTI organized 13 national trade fairs last year, which benefited around 2,000 MSMEs.

"This year, we are aiming even higher. We target over PHP1 billion in sales, and it's only on the national level, excluding the regional trade fairs," Bautista remarked.

The Coconut Philippines Trade Fair is part of the National Coconut Week celebrations. The event features around 300 exhibitors showcasing market- and export-ready products, including coconut oil, sugar, vinegar, and other food items, as well as home d©cor and fashion products.

Bautista emphasized that these trade fairs are integral to the administration's efforts to support Filipino entrepreneurs in strengthening their businesses and accessing opportunities in both domestic and international markets through various government programs. Additionally, overseas Filipino workers are being encouraged to consider entrepreneurship, with government financing programs offering access to capital for those looking to start or expand small businesses.

The DTI's lending arm, the Small Business Corporation (SBCorp), plans to extend around PHP12 billion in loans to borrowers this year.