KPJ Healthcare Unveils New Brand Identity, Signifying New Chapter
KUALA LUMPUR, KPJ Healthcare Berhad has unveiled its new brand identity, intensifying its push for patient-centricity as the foundation for an exponential growth and competitive edge in the dynamically evolving healthcare landscape. KPJ Healthcare Berhad chairman Tan Sri Dr Ismail Bakar said the company have successfully evolved into Malaysia’s largest hospital network, operating 29 hospitals currently with its 30th hospital in Kuala Selangor slated for opening early next year. ‘At the core of this rebranding initiative is our stronger emphasis on patient-centricity by concentrating on providing the best service to our patients, fostering a high-performance culture for our staff, creating