SINGAPORE, July 28, 2014 /PRNewswire/ — Videology – one of the world’s largest video advertising platforms – today released its 2nd quarter 2014 findings on the video advertising market in the Asia Pacific region, which shows the percentage of video campaigns that ran across multiple screens in Q2 nearly doubled since Q1.
"The outlets for watching video content are proliferating and consumers are embracing the flexibility of watching programming on the best available screen. Advertisers are following suit in terms of utilizing the best screen available to reach consumers," said Scott Ferber, Chairman and CEO, Videology. "Last quarter, multi-screen or screen-agnostic campaigns that ran on our platform in APAC almost doubled, showing the confidence that advertisers have in data and technology to achieve optimal results and reach their target audience across devices. The days of planning in siloes are truly shifting."
According to the analysis, which is based on 549 million impressions delivered via Videology’s platform from April through June 2014, 19% of all campaigns in Q2 were delivered to more than one device – 13% were delivered to PC and mobile, 5% to PC, mobile and connected TV, and 1% to PC and connected TV. Only 10% of campaigns ran across multiple screens in Q1 2014, compared to 19% in Q2.
Additional highlights from the Q2, 2014 APAC Video Market At-A-Glance infographic include:
- The share of "Advanced" ads, which use targeting capabilities such as domain and geographical targeting, increased from 13% in Q1 2014, to 49% this past quarter.
- Nearly all digital video campaigns in Q2 were purchased in a TV-like, reserved fashion, with guaranteed CPMs as opposed to RTB pricing models.
- CPG ads accounted for the most impressions on the platform in Q2 (35%), followed by non-alcoholic beverages (21%), which also saw the most growth on Videology’s platform quarter-on-quarter.
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com or 212-231-7853.