The beautiful game (Business Mirror (Philippines))

AngaraTHE 2015 AFC (Asian Football Confederation) Asian Cup drew massive TV viewership that is unprecedented in the continental tournament’s 59-year history. According to media research data, South Korea’s semifinal against Iraq reached 18.2 million South Korean TV viewers, or 37 percent of the country’s population. Australia’s semifinal victory against the United Arab Emirates broke the 1…

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