KILCHBERG, Switzerland, July 17, 2014 /PRNewswire/ — Chocoladefabriken Lindt & Sprungli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.
Chocoladefabriken Lindt & Sprungli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch "Top of Europe," 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.
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Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli, commented: "With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there." And Urs Kessler, CEO of the Jungfrau Railway, agrees: "SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services, and provides attractive added value for our visitors."
However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: "I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me."
Photo and film material from the event is available at 6pm on:
Twitter: #chocolateheaven http://www.chocolateheaven.lindt.com