PNA@44: PNA website upgrade in the works

MANILA-- The Philippine News Agency (PNA) website is now being redesigned to make it easier for visitors to browse and disseminate its content.

PNA Acting Executive Editor Luis A. Morente said the website has not been modified since its launch in 2003. Prior to breaking online news, PNA started as a teletype-based news organization established in 1973.

Morente noted that the News and Information Bureau (NIB), PNA's mother unit headed by Director Virginia Arcilla-Agtay, has committed to upgrade PNA's equipment and services in time for the agency's 44th anniversary on March 1.

"With the unprecedented support from our new officials, PNA will soon have an attractive and user friendly website in the coming months," Morente said.

Aside from making it easier to navigate, the new website is also expected to be more accessible and mobile-friendly.

Morente added that PNA recently had its 15mbps fiber connection installed under the Duterte administration to have a more stable connection, its first upgrade since 2003.

As part of efforts to enhance its online presence, PNA has recently launched social media accounts in Facebook and Twitter (@pnagovph) to disseminate timely and relevant news to a wider audience.

PNA Social Media Head Janice Cave said that both social media accounts have been created since 2014 and has since then been managed by a three-member team.

Cave admits that a social media team should compose of at least five members to include a graphic artist, videographer/editor and researcher. While slots have yet to be filled, Cave said that PNA gets help from other bureaus and agencies under the Presidential Communications Office (PCO).

"There is a need to strengthen these two areas so that materials posted on Facebook and Twitter go beyond just mere posting of stories. Readers want more than just going through heavy blocks of text. They want photos, infographics and videos," Cave said.

Also new for PNA as well as the three under information arms under the PCO namely, the Philippine Broadcasting Service (PBS-Radyong Bayan), Philippine Information Agency (PIA), People's Television (PTV-4) is the Integrated News Sharing initiative.

Morente said the news sharing initiative had its initial baptism during the Feast of the Black Nazarene celebration last January. So far, he said the cooperation and sharing of resources between these four agencies resulted in easier dissemination of more news and information to a wider public.

The PNA executive said the NIB-PNA leadership is determined to improve PNA's facilities and services as well as strengthening cooperation with partner news agencies abroad.

At present, PNA remains as among the main content source of community and provincial newspapers spread across the country despite modest resources. Its news generation has also found relevance in Filipino communities abroad.

The agency has around 19 provincial bureaus strategically located nationwide and are currently strengthening linkages with local governments and institutions.

PNA is now seeking to establish stronger ties with partner agencies as member of the Organization of Asia-Pacific News Agencies (OANA). (PNA)

Source: Philippines News Agency

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