New Bankard head bares priorities – Wednesday, 13 April 2016

Newly installed Bankard Corp. president and chief executive officer Simon Calasanz has lined up his priorities for the credit card of the Rizal Commercial Banking Corp., which is among the fastest growing in the Philippines.
“I have three strategic priorities,” the president and CEO told The Daily Tribune.       
These priorities are continue growing new accounts, strengthen existing channels and diversify into digital; manage existing portfolio by providing a superior product and proposition that will make consumers continue to use their Bankard; and drive efficiency, both revenue and cost, through introducing new technology and better processes.
Earlier, the official said the credit card is set to have half a million cardholders by April this year as an average of 5,000 new clients are added each month.
Calasanz thanked his predecessor, Oscar Biason, for turning around Bankard and made it one of the top performing members of the Credit Card Association of the Philippines. CCAP has 15 members, except Banco de Oro credit cards.
“His greatest contribution was turning the business around into a profitable cards business in a very short span of time,” he explained.
Biason, after retiring in February 2016, remains as consultant of the credit card firm.
The new president and CEO is a good choice for the post, having served Hong Kong Shanghai Banking Corp. for 15 years in various capacities and ultimately senior vice president of retail bank.
“My expertise is in consumer lending, having successfully managed credit card portfolios, launching the mortgage product of HSBC and responsible for turning around to profitability the personal loans portfolio,” he said.
Calasanz also served as director of Bancnet for two years.                                  

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