Meet the ‘Makeover Masters’ – Monday, 18 April 2016

In an event at a Makati hotel recently, SM Beauty celebrated the work of six Makeover Masters, giving them recognition as artists in the makeup industry, having turned their craft and talent into a thriving profession.
The six were presented with their best muses: Cristine Duque with Denise Laurel, Denise Ochoa with Jodi Sta. Maria, Jake Galvez with Vice Ganda, Mickey See with Jolina Magdangal, Robbie Piñera with Anne Curtis and Jigs Mayuga with Chesca Kramer.
SM Beauty also paid tribute to the country’s original Makeover Masters — Fanny Serrano, James Cooper and Jesi Mendez, who were awarded as pillars and pioneers of the beauty industry.     
Fanny Serrano has seen “the transition of changes in make-up artistry” and still “wants to continue learning.” Working in the beauty industry for over 45 years with some of the country’s most beautiful and stylish women, he says has been “able to see the real meaning of beauty, and that is confidence.”
James Cooper, on the other hand, has worked with several Hollywood celebrities and was the first Filipino to introduce air-brush makeup in the Philippines. What truly makes him happy is that he gets “to share (his) knowledge and earnings,” adding, “I am happy that a lot of talented hairstylists and makeup artists are passionate in what they do, and that I also learn from them.” For James, “beauty is like the light that comes from your heart. He advises, too, that “women should wear makeup because it makes them feel good.”
Jesi Mendez, for his part, says “beauty is when you look at things beautifully. When you have confidence and a positive outlook, you will always look beautiful.” After three decades in the salon industry, Jesi upholds passion for their art, telling young artists “not to work for money, but to work because they love what they do.”
Joining in the festivities were other top makeup experts who have worked in film, fashion, commercial, bridal and who have made beauty their business. Each one received a PRO-Card, which entitles the bearer to discounts and perks from the store. The SM Beauty Section is the first and only retailer to offer such a privilege to these professional artists.
SM Beauty will hold the biggest Makeover Event in the country at the Mega Fashion Hall on May 7 and May 8, 2016. Participants can get a free makeover and beauty discounts and witness the beauty show featuring the craft of the Makeover Masters 2016.

Check Facebook ( and Instagram page (@smbeautyph) for more details.

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