Lazada PH gets 7 million visits on 'birthday sale'

MANILA - Online shopping site Lazada said it recorded nearly 7 million visits from the Philippines during its four-day "birthday sale" held in March.

Lazada said the figure is eight times higher "than average traffic of one of the biggest shopping malls in the Philippines."

Lazada Philippines is celebrating its fourth year in operation, capped with a sale held from March 15 to March 18.

"The campaign was participated in by more than 2,300 SME (small and medium-sized enterprise) merchants and more than thirty local and international brand partners--all with special sale offers to online shoppers," the company said in a statement.

Among the top categories during the sale were Mobiles & Tablets, Health & Beauty, and Home & Living, where about 6,000 mobile phones, 2,000 bluetooth smartwatches and 1,500 hair straighteners were sold.

Lazada said it also sold over 4,500 packs of diapers online.

"A large bulk of orders came from Metro Manila, Cebu, and Cavite respectively. Orders were also recorded to have reached the Dinagat Islands, Sultan Kudarat and the Mountain Province," the firm said.

Lazada is planning to launch another app-exclusive sale from April 7-10.

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