GATEWAY Motors Group is aiming for higher sales this year as it strengthens its presence and introduces more new products across its vehicles brands.
The company recently introduced to Cebu Mahindra Tractors whose units will arrive in two to three months’ time. It also soft opened its Kia and Nissan showroom in SM Seaside City in the South Road Properties.
“It will be an exciting year for us,” said Gateway Motors executive vice president and general manager Michael Ryan Goho. “We are aiming to grow by 30 percent for this year.”
Goho is anchoring the group’s optimism on the continued growth of the Philippine economy, booming population, expansion of the middle-income class and the flexible payment options being offered by banks these days, coupled with the low interest rate regime.
Presently, the group carries five car brands: Kia, BMW, Peugeot, Nissan, and Mahindra.
The group sells an average of 250 to 300 vehicles across all brands per month. Of the five car brands, Goho said Kia has the strongest demand, especially for starting families, young professionals and new car owners.
This April, Goho announced they will be bringing in BMW’s motorcycle brand, Motorrad.
“We believe that there’s a demand, especially among the motorcycle enthusiasts in Cebu. We are now busy putting in place the necessary support for this new market including the people, motorcycle tools and the diagnostics,” said Goho.
In the middle of this year, the group is expecting the arrival of the BMW All New X1 and the All New 7 series.
The Philippine automotive industry started the year strong, with January vehicle sales growing at 27.6 percent or 23,808 units compared to 18,662 units in the same month last year, according to the joint report released by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA).
Passenger cars posted a nearly 20-percent increase, from 7,200 units in January 2015 to 8,632 units last month. Commercial vehicles increased 32 percent last month to 15,176 units from 11,462 units last year.
Meanwhile, a separate industry report showed an ongoing boom in demand for light vehicles in Southeast Asia, with consumer appetite predicted to rise from 3.2 million light vehicles in 2012 to an estimated five million to six million units by 2022 and up to a dozen million units by 2030.
Board of Investments (BOI) Governor Henry Co said the projection is that by 2030, the ASEAN market would have somewhere between 10 and 12 million vehicles. Philippine demand is seen to grow annually by 10 percent, from 400,000 light vehicles in 2022 to 900,000 units by 2030.